If you commit hard enough, you might even convince passerby that this faux-reality is truly real. Its crowdsourced nature reflects the purity of the roleplaying aspect of any ARG – you have to get imaginative and buy in to really make it work. We’ve seen ARGs built by organizations like the University of Chicago and Microsoft to accomplish a variety of goals, but the Backrooms is a grassroots ARG with no owner or agenda. Popularized by a marketing campaign released in conjunction with the 2001 film Artificial Intelligence: AI, ARGs can be a powerful advertising strategy, community-building tool, and subcultural topic of interest that binds groups together. Fantastical lore blending with life’s mundane beckons and captures the eventual commitment of curious minds in search of new experiences. First, what is an ARG?Īlternate Reality Games (ARGs) are notoriously eerie and puzzling games that blur the boundaries of reality through the gamification and fictionalization of real-world locations and events. If you’re here, you may have just found yourself in the Backrooms – an internet myth born out of 4chan forums that has evolved from creepypasta into a booming ARG community. There’s no one around you, and certainly no sense of direction or way out.

Drab carpeting matches the stark walls, and the stench of mildew floods the air of this dungeon. In all directions, a maze of endless hallways lies ahead – an expanse of hundreds of millions of miles. The hum of aged, yellowing fluorescent lights reverberates from your surroundings.

The internet’s next subcultural creative movement.

Why are the Backrooms so popular right now?.

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