Through crowdsourcing new ways of doing business and earning money have also emerged. There are a few key features, which are listed as characteristics for Web 2.0: Folksonomy, which allows users to classify and find information via e.g.Benkler (2005) claims that the biggest innovation from Google was to give the audience the power to decide what is most relevant.

Tagging was first introduced in 2004 by a photo sharing service called Flickr to allow its users to classify the pictures they were sharing and other users to easily find them. The system has since spread basically everywhere in the internet.

Rich User Experience – dynamic content responsive to user input.

Users and their behavior are monitored in real time, to see what works and what doesn’t and how different features are used. Response to changes in user behavior must be rapid, almost in real time as well. Instead of just passively taking in information, users are commenting or in some cases even editing –taking part. Web 2.0 is an active dialogue, rather than a passive monologue by the author.

Long tail –services offered on demand basis.Īnyone can set up a platform for themselves to share their information, expertise or opinions -or use one of the existing services to share their photos, videos etc.

Many services are free at least to start with and profit is made by add-ons, which are bought each separately. Many services also sell licenses, and these subscriptions are billed monthly, not bought to ”own” (as previously). There are also many completely free applications (which usually make their profit by selling ads and/or information about their users) of which O’Reilly uses Google as an example: “None of the trappings of the old software industry are present. No scheduled software releases, just continuous improvement.

Tech utilities 2.0 license key free